Quickstart Product Management (Scala Executive Product Management Series)

Quickstart Product Management (Scala Executive Product Management Series)
Start Date4th February 2015
Course CodeSS881d
VenueRadisson Blu Hotel, Golden Lane
Full Fee
Fee Includes
lunch and materials
Duration1 day
ProviderDIT in association with Steven Haines
Network Member Subsidised Fee€395.00
Download Course PDF  
  Course expired

Programme Overview

The product management role is critical to the success of most enterprises, yet many struggle to get it right.

This Quick Start workshop is designed to help new and self-taught product managers to gain a deeper understanding of core principles so they can maximise their impact and that of the products they bring to market. 

Through active discussions and team-based exercises, the workshop provides the building blocks to accelerate product managers’ performance, including a custom-built 90 day action plan.

By the end of the session, participants will be able to approach their jobs with renewed confidence and purpose, producing positive results for their companies.


This course is deleivered by Steven Haines - one of the worlds leading authors on product management.


Course Objectives and Learning Outcomes

The course will help delegates to:

  • Understand key constructs for Product Management

  • Describe roles, responsibilities, and cross-functional interactions

  • Help you to navigate the organisation, build relationships, and earn the ability to influence others

  • Learn key processes and methods used to guide work across the organisation

  • Consider various data elements used to manage products

  • Contribute to your ability to be as productive as possible, as fast as possible, so you can be successful as a product manager

  • Provide you with the information to create your own 90 day action plan

Who should attend
New and aspiring product managers, product owners and their managers.
Course Content
Product Management context and perspective
  • What does a product manager really do?
  • Product elements portfolios and modules

Understanding key professional attributes
  • Behaviors and mindset
  • Skills and subject matter expertise

Navigating the organisation 
  • Culture and discipline
  • Roles, responsibilities and deliverables

Learning the product’s business 
  • Product profitability and financial performance, customer experience, marketing performance management, efficient operations

Learning the product’s infrastructure
  • Operations
  • Documentation

Understanding the product lifecycle from discovery and innovation  through to post-launch management and review
  • Product transformation
  • Actual versus intended lifecycle conditions

Putting in place a 90 day action plan
  • Format and value of the plan
  • Raising your product management experience quotient
Other course details
Registration will take place at 8.30am and the workshop will run from 9.00am to 5.00pm.
About the Trainer

Steven Haines is the founder of Sequent Learning Networks, and The Product Management Executive Board. Steven’s primary objective is to help organisations, across industries to effectively organise for, and manage the Product Management function. Steven has 30 years of global Product Management and business leadership experience across a variety of industries, including work at Oracle, AT&T, WR Grace, and other firms. 

At AT&T, he worked on a task force that conducted extensive Product Management benchmarking research with major multinational companies. This research ignited his interest in the use of comparative evaluations and maturity models – techniques he continues to use in his firm’s business. Steven’s career also includes twelve years as adjunct professor of Marketing and Management at Rutgers University.

Steven is an internationally recognized thought leader and speaker, and is the author of three category defining books that include: The Product Manager’s Desk Reference (2nd edition, 2014), Managing Product Management, and The Product Manager’s Survival Guide (all published by McGraw-Hill) and two chapters in the 3rd edition of “The PDMA Handbook on New Product Development” (Wiley).
Steven is based in New York City.