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Postgraduate Diploma in Product Management


Postgraduate Diploma in Product Management
Start Date23rd September 2019
Course CodeSS19-10
VenueTU Dublin, Aungier Street, Dublin 8
Non-member
Full Fee
€6,600.00
Duration1 Year P/T
LocationTU Dublin
ProviderTU Dublin
Network Member Subsidised Fee€4,950.00
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Programme Overview
The Postgraduate Diploma in Product Management is a 60 credit level 9 programme on the National Qualifications Framework.

It is delivered on a part-time basis to facilitate executives’ busy working lives. Modules take place over 2 day workshops (Friday/Saturday) and are held every 4 to 6 weeks throughout the year.

The programme draws on the expertise of leading academics, international experts, recognised industry practitioners and the latest research.

Course Content

The Postgraduate Diploma in Product Managementspans nine foundational competencies.

Strategy and Business Models

  • Develop product strategies to meet your growth challenges.
  • Identify opportunities to create differentiable value, and drive business model innovation.

Business Case and Pricing

  • Master the fundamentals of pricing.
  • Build evidence-based business cases.

Strategic Customer Management

  • Design routes to market.
  • Develop frameworks to select, manage and motivate sales channels.

Innovation and Technology Management

  • Understand technologycycles and identify market discontinuities.
  • Learn how to align your business strategy with product strategy.
  • Drive value creation through roadmapping.

Product Management System and Process

  • Accelerate product commercialisation.
  • Discover emerging practices in product design and delivery.
  • Analyse opportunities and risks in the context of your portfolio.

Leadership and Personal Development

  • Understand personality traits and their impact.
  • Explore leadership strategies.

Customer and Market Analysis

  • Master context-driven research, including how to scope, plan and execute market research.
  • Learn to build evidence-based market profiles and product propositions.

Applied Design Thinking

  • Employ design thinking methods to match market needs with technological feasibility and business viability.
  • Accelerate problemsolving and discovery using structured, repeatable protocols.

Strategic Negotiation and Communication

  • Strengthen your leadership, negotiation and communication style.
  • Enhance your ability to influence stakeholders and obtain buy-in from others.
Certification
Postgraduate Diploma in Product Management (Level 9/QQI) awarded by Dublin Institute of Technology