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Masters of Science (MSc) in Product Management


Masters of Science (MSc) in Product Management
Start Date1st December 2015
Course CodeSS15-27
VenueDIT, Dublin 8
Non-member
Full Fee
€4,000.00
Duration1 Year part-time
LocationDublin
ProviderDIT
Network Member Subsidised Fee€3,000.00
  Course expired


Programme Overview
The MSc in Product Management allows graduates of the Postgraduate Diploma to continue their study for a further year and attain a Master’s of Science Award. The M.Sc. in Product Management is delivered over a nine month period and consists of three core modules and a thesis. Taught modules are delivered between January and May with thesis submission in September.

While the postgraduate diploma focuses on functional analysis and action through best practice, the master’s curriculum builds on that foundation leveraging strategic thinking and critical reflection. It involves a significant degree of self-directed learning.
Course Objectives and Learning Outcomes

The MSc product management track offers participants the opportunity to:

  • Gain a senior management perspective of how strategic management, organisational and business concepts apply in a global product context.
  • Match a thorough understanding of market needs and wants to the way in which products are selected, built, productised and sold
  • Study the processes that lead to success or failure in global product initiatives
  • Determine the research process needed to generate robust primary data to drive business results
  • Gain an understanding of the main analytical tools, techniques and conceptual frameworks available for strategic product management and effective decision making.
Who should attend
This programme is only open to graduates of the ISA/DIT Postgraduate Diploma in Product Management.
Course Content

Managing Product Management
 

International Strategic Management
 

Combining a critical appreciation of contemporary management issues and a strategy as praxis approach, this module provides an understanding of the complexities of designing, implementing and evaluating strategies in small and large scale enterprises (SMEs and LSEs) competing in the international arena.


Business Research Methods
 

Research methods are central to the ability to carry out rigorous enquiry in the product management domain. In parallel, the dissertation requires a comprehensive understanding of research methodologies in order to transform, test or generate theoretical propositions through empirical evidence.


Design Thinking
 

Design enquiry is used to frame and reframe problems applying multiple methods to generate and assess candidate solutions to previously ill-defined problems. Students will identify opportunities and design responses that deliver practical value to product management and the market.


Research Dissertation
 

The research dissertation offers candidates an opportunity to engage in-depth with a body of Product and Innovation Management literature. In addition, it offers the benefit of giving the learner the opportunity to reflect on theories in relation to current work practice. Each student is assigned a supervisor based on their research proposal.