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Managing Stakeholders and Priorities: A One Day Workshop for Product Managers with Rich Mironov

Wednesday 11th April 2018
9.00am - 5.00pm
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This interactive workshop will help product managers improve their understanding and skills for working with stakeholders/ executives, setting priorities, and creating thumbnail business justifications for key roadmap items.  

We will look at specific tools/techniques that product managers can use to drive decisions/strategies. Attendees will start the day identifying their own stakeholder management challenges, and the group will vote up issues to include in the day’s agenda.

Attendees should currently be product managers, ideally with 2+ years in the role. The day will be highly interactive, so come prepared to share insights and argue about approaches.

All attendees will receive a copy of Rich Mironov's "The Art of Product Management."

Workshop Topics:

  • What good product management looks like
  • Prioritization and product portfolio models
  • Validating customer problems and building the right things (rather than accepting customer-proposed solutions as correct)
  • Thumbnail business justifications for key projects
  • Executive listening/learning styles
  • Building trust with Engineering and other key organizations

At the end of the workshop you will:

  • Understand different stakeholder groups and what they want from product prioritization/planning processes

  • Portfolio planning concepts: balancing outward-facing feature priorities with inward-facing technical investments and debt reduction

  • Strategies for attaching business value to product features/capabilities, and comparing those to requests for single-customer commitments

  • Basics of customer/market validation of product ideas ahead of the development process

  • Identifying and planning for internal escalation paths of (enterprise) sales. How do large customer deals evolve internally, and how do we think through trade-offs with product roadmaps?

About Rich Mirinov:

Rich is an instructor in DIT's Postgraduate Diploma Program in Product Management. A 30-year veteran of Silicon Valley tech companies, Rich Mironov coaches product executives, product management teams and agile development organizations. He also parachutes into software companies as interim VP Products/CPO to address company-level product/market/leadership issues. Rich has been the “product guy” at six Silicon Valley start-ups including as CEO and VP Product Management.

He is a relentless blogger, speaker, teacher and mentor on software strategy, product management, and aligning “what-we-can-build” with “what-markets-will-pay-for.” Since 2002, his long-running blog has covered software, start-ups, product strategies, Silicon Valley, and the inner life of product managers: Rich is the author of “The Art of Product Management” (2008), and founded the first Product Camp. Rich has a BS Physics from Yale and an MBA from Stanford.