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TechBrew - What’s more important – Product or Sales?

Date:
Wednesday 12th April 2017
 
Time:
19:00 - 21:00
 
Venue:
4 Dame Lane
 
Cost:
Attendance is free*, but booking** is essential
 
Event Code:
 
Book now


TechBrew is an informal gathering of software company management and technology leaders, getting together to chat over a bite and a beer.


For leaders, investors and advisors in tech companies: Founders, Advisors, Mentors, Programme Leaders, Investors or anyone supporting the growth of the Technology Sector

Wednesday 12th April
4 Dame Lane
7.00pm - 9.00pm

Theme
“What’s more important – Product or Sales?”


Instilling a healthy debate - the typical struggles to get alignment;

“...why doesn’t sales just sell the product?”
“....the product people need to develop a product that is sellable. We need new features”
“...techies are forever developing technologies because they can, and not due to market need”
“...sales people have an obvious connection to the market and the product people are not listening to them”
“...sales people are just full of excuses, and other stuff to hide their lack of ability”


How do growing tech companies assess whether they are delivering a product the market needs? What does it take to make it work? How do you get alignment? How do growing tech companies assess they have the right marketing and sales organisation and approach with the right people to grow their business?

  • Identify wastage in developing the wrong features or products
  • Evaluate your sales approach; your marketing and sales organisation
  • Key stages the growth of your business? When do you need to fix these things?
  • What are the pitfalls to watch for?
  • When do you separate your product management and development?


Hear from 3 speakers and open discussion covering views from Experienced Tech CEOs, Startup and Early Stage Tech CEOs, former Tech Startup founders, Private Investors and more.

This event is proudly brought to you by Technology Ireland and is sponsored by the Technology Ireland Software Skillnet.

Attendance is free*, but booking** is essential via http://www.technology-ireland.ie/0/TechBrew.

*Capacity is limited & priority will be given to technology companies.
 **Only after an confirmation email has been received is your booking request confirmed.


Web: www.technology-ireland.ie
Twitter: @technology_irl
LinkedIn: Technology Ireland Group

Technology Ireland, the united and authoritative voice of Ireland's technology sector.

Bookings
*Capacity is limited & priority will be given to technology companies.
 **Only after an confirmation email has been received is your booking request confirmed.